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Privacy policy

Data protection declaration aperlen Matthias Krause

Thank you for your interest in our company. We take data protection seriously.

In principle, you can use our website without providing any personal data. If a data subject wants to use our company's services via our website, processing of personal data could become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we always obtain the consent of the person concerned.

The processing of personal data (e.g. name, address, e-mail address or telephone number of a data subject) is always carried out in accordance with the General Data Protection Regulation (GDPR) and in accordance with the country-specific data protection regulations applicable to us.

With the following data protection declaration, we would like to inform the public about the type, scope and purpose of the personal data we collect, use and process. Affected persons are also informed by this data protection declaration of the rights to which they are entitled.

As the person responsible for processing, we have implemented numerous technical and organizational measures to ensure the most complete protection possible for the personal data processed via our website. However, data transmissions over the Internet can always contain security gaps. Therefore, 100% protection cannot be guaranteed. Therefore, every person concerned can of course alternatively transmit personal data to us, e.g. by telephone.

1. Definitions

This data protection declaration is based on the definitions used by the European legislator for the adoption of the GDPR (Article 4 GDPR). This data protection declaration should be easy to read and understand for everyone. In order to ensure this, we would first like to explain the terminology used. The following definitions are used in this data protection declaration:

"personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or one or more special features that express the physical , physiological, genetic, mental, economic, cultural or social identity of that natural person;
“data subject” any identified or identifiable natural person whose personal data is processed by the controller.
"Processing" means any process carried out with or without the help of automated processes or any such series of processes in connection with personal data, such as collection, recording, organisation, ordering, storage, adaptation or modification, reading out, querying, use , disclosure by transmission, distribution or any other form of making available, matching or linking, restriction, deletion or destruction;
“restriction of processing” the marking of stored personal data with the aim of restricting their future processing;
"Profiling" any type of automated processing of personal data, which consists in using this personal data to evaluate certain personal aspects relating to a natural person, in particular aspects related to work performance, economic situation, health, personal Analyze or predict that natural person's preferences, interests, reliability, behaviour, location or relocation;
"Responsible" the natural or legal person, public authority, agency or other body that alone or jointly with others decides on the purposes and means of the processing of personal data; if the purposes and means of this processing are specified by Union law or the law of the Member States, the person responsible or the specific criteria for his naming can be provided for by Union law or the law of the Member States;
"Recipient" a natural or legal person, public authority, agency or other body to which personal data are disclosed, whether a third party or not. However, authorities that may receive personal data in the context of a specific investigation mandate under Union or Member State law are not considered recipients; the processing of this data by said authorities is carried out in accordance with the applicable data protection regulations, according to the purposes of the processing;
“third party” a natural or legal person, public authority, agency or other body other than the data subject, controller, processor and persons who, under the direct responsibility of the controller or processor, are authorized to process the personal data;
"Consent" of the data subject means any voluntary, informed and unequivocal expression of will in the specific case, in the form of a declaration or other clear affirmative action, with which the data subject indicates that they have consented to the processing of their personal data agrees.

2. Name and contact details of the data controller

This data protection notice applies to data processing by:

Responsible: Matthias Krause, e-mail: info@aperlen.de, telephone: +49 (0)2163 - 5712924


3. Collection and storage of personal data as well as type and purpose of their use

a) When visiting the website

In principle, you can use our website without disclosing your identity. When you visit our website, the browser used on your device automatically sends information to our website server. This information is temporarily stored in a so-called log file. The following information is recorded without your intervention and stored until it is automatically deleted:

  • IP address of the requesting computer,
  • date and time of access,
  • name and URL of the retrieved file,
  • Website from which access is made (referrer URL),
  • Browser used and, if applicable, the operating system of your computer and the name of your access provider.

The data mentioned are processed by us for the following purposes:

  • Ensuring a smooth connection establishment of the website,
  • Ensuring comfortable use of our website,
  • Evaluation of system security and stability as well
  • for other administrative purposes.

The legal basis for data processing is Art. 6 Para. 1 S. 1 lit. f GDPR. Our legitimate interest follows from the data collection purposes listed above. Under no circumstances do we use the collected data for the purpose of drawing conclusions about your person.

In addition, we use cookies and analysis services when you visit my website. You can find more detailed explanations in Sections 5 and 7 of this data protection declaration.

b) When using our contact form

If you have any questions, we offer you the opportunity to contact us using a form provided on our website. It is necessary to provide a valid e-mail address so that we know who sent the request and can answer it. Further information can be provided voluntarily. You are free to decide whether you want to enter this data in the contact form.

Data processing for the purpose of contacting us takes place in accordance with Article 6 Paragraph 1 Clause 1 Letter a GDPR on the basis of your voluntarily given consent.

The personal data collected by us for the use of the contact form will be automatically deleted after the request you have made has been dealt with.

c) When ordering via our website

You can either place orders as a guest via our website without registering, or register as a customer in our shop for future orders. Registration has the advantage for you that in the event of a future order you can log in to our shop directly with your e-mail address and password without having to re-enter your contact details.

Your personal data is entered into an input mask and transmitted to us and stored. If you place an order via our website, we first collect the following data, both in the case of a guest order and in the case of registration in the shop:

  • Salutation, first name, last name,
  • a valid email address,
  • Address,
  • Telephone number (landline and/or mobile)

This data is collected

  • to be able to identify you as our customer;
  • to process, fulfill and process your order;
  • to correspond with you;
  • for invoicing;
  • to process any liability claims that may exist and to assert any claims against you;
  • to ensure the technical administration of our website;
  • to manage our customer data.

As part of the ordering process, your consent to the processing of this data will be obtained.

The data processing takes place after your order and/or registration and is required according to Art. 6 Para. 1 S. 1 lit. b DSGVO for the stated purposes for the appropriate processing of your order and for the mutual fulfillment of obligations from the purchase contract.

The personal data collected by us for the processing of your order will be stored until the statutory retention period has expired and then deleted, unless we are required to store it under Article 6 (1) sentence 1 lit. c GDPR due to tax and commercial law retention requirements. and documentation obligations (from HGB, StGB or AO) are obliged to store longer or you have consented to further storage according to Article 6 Paragraph 1 S. 1 lit. a DSGVO.

4. Sharing of Data

We pass on your personal data to third parties exclusively to the service partners involved in the execution of the contract, such as the logistics company commissioned with the delivery and the bank commissioned with payment matters. In cases where your personal data is passed on to third parties, however, the scope of the transmitted data is limited to the necessary minimum.

When paying via PayPal, credit card via PayPal, direct debit via PayPal or "purchase on account" via PayPal, we pass on your payment data to PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"), further. PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or "purchase on account" via PayPal. PayPal uses the result of the credit check in relation to the statistical probability of non-payment for the purpose of deciding whether to provide the respective payment method. The credit report can contain probability values (so-called score values). As far as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical process. Address data, among other things, is included in the calculation of the score values. Further data protection information can be found in the PayPal data protection principles: https://www.paypal.com/de/webapps/mpp/ua/privacy-full

Your personal data will not be transmitted to third parties for purposes other than those mentioned above.

We also only pass on your personal data to third parties if:

  • you have given your express consent in accordance with Article 6 Paragraph 1 Sentence 1 Letter a GDPR,
  • the transfer according to Article 6 paragraph 1 sentence 1 lit. f GDPR is necessary to assert, exercise or defend legal claims and there is no reason to assume that you have an overriding legitimate interest in not disclosing your data,
  • in the event that there is a legal obligation for the transfer according to Art. 6 Para. 1 S. 1 lit
  • this is legally permissible and required for the processing of contractual relationships with you in accordance with Article 6 (1) sentence 1 lit. b GDPR.

As part of the ordering process, your consent to the transfer of your data to third parties will be obtained.

5. Use of Cookies

We use cookies on our site. These are small files that your browser creates automatically and that are stored on your end device (laptop, tablet, smartphone, etc.) when you visit our website. Cookies do not damage your end device and do not contain viruses, Trojans or other malware.

Information is stored in the cookie that arises in connection with the specific end device used. However, this does not mean that we are immediately informed of your identity.

On the one hand, the use of cookies serves to make the use of our offer more pleasant for you. We use so-called session cookies to recognize that you have already visited individual pages on our website. These are automatically deleted after leaving our site.

In addition, we also use temporary cookies to optimize user-friendliness, which are stored on your end device for a specific period of time. If you visit our site again to make use of our services, it will automatically be recognized that you have already been with us and what inputs and settings you have made so that you do not have to enter them again.

On the other hand, we use cookies to statistically record the use of our website and to evaluate it for the purpose of optimizing our offer (see section 7). These cookies enable us to automatically recognize when you visit our site again that you have already been with us. These cookies are automatically deleted after a defined period of time.

The data processed by cookies are required for the stated purposes to protect our legitimate interests and those of third parties in accordance with Article 6 Paragraph 1 Sentence 1 lit. f GDPR.

Most browsers accept cookies automatically. However, you can configure your browser in such a way that no cookies are stored on your computer or that a message always appears before a new cookie is created. However, the complete deactivation of cookies may mean that you cannot use all the functions of our website.

6. Links to Third Party Sites

The links published on our website are researched and compiled by us with the greatest possible care. However, we have no influence on the current and future design and content of the linked pages. We are not responsible for the content of the linked pages and expressly do not adopt the content of these pages as our own. The provider of the website to which reference is made is solely liable for illegal, incorrect or incomplete content and for damage caused by the use or non-use of the information. The liability of those who merely refer to the publication via a link is excluded. We are only responsible for third-party references if we have positive knowledge of them, i.e. also of any illegal or criminal content, and if it is technically possible and reasonable for us to prevent their use.

7. Analysis and Tracking Tools

The tracking measures listed below and used by us are carried out on the basis of Article 6 (1) sentence 1 lit. f GDPR. With the tracking measures used, we want to ensure that our website is designed to meet needs and is continuously optimized. On the other hand, we use the tracking measures to statistically record the use of our website and to evaluate it for the purpose of optimizing our offer for you. These interests are to be regarded as legitimate within the meaning of the aforementioned provision.

The respective data processing purposes and data categories can be found in the corresponding tracking tools.

a) Google Analytics1

We use Google Analytics, a web analytics service provided by Google Inc. (https://www.google.de/intl/de/about/) (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; hereinafter "Google"). In this context, pseudonymised user profiles are created and cookies (see Section 5) are used. The information generated by the cookie about your use of this website such as

  • browser type/version,
  • operating system used,
  • referrer URL (the previously visited page),
  • host name of the accessing computer (IP address),
  • time of server request,

are transferred to a Google server in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage for the purposes of market research and the needs-based design of these websites. This information may also be transferred to third parties if this is required by law or if third parties process this data on our behalf. Under no circumstances will your IP address be merged with other Google data. The IP addresses are anonymized so that an assignment is not possible (IP masking).

You can prevent the installation of cookies by setting the browser software accordingly; we would like to point out to you however that in this case not all functions of our website can be used in full.

You can also prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on (https: //tools.google.com/dlpage/gaoptout?hl=en).

As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent Google Analytics from collecting data by clicking on the aforementioned link. An opt-out cookie will be set to prevent future collection of your data when you visit our website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.

Further information on data protection in connection with Google Analytics can be found under the following link in the Google Analytics help: https://support.google.com/analytics/answer/6004245?hl=de

b) Google Adwords Conversion Tracking

We also use Google Conversion Tracking to statistically record the use of our website and to evaluate it for you in order to optimize our website. Google Adwords places a cookie (see section 5) on your computer if you have reached our website via a Google ad.

These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of the Adwords customer's website and the cookie has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page.

Each Adwords customer receives a different cookie. This means that cookies cannot be tracked via the websites of Adwords customers. The information obtained using the conversion cookie is used to create conversion statistics for Adwords customers who have opted for conversion tracking. Adwords customers are informed of the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.

If you do not want to participate in the tracking process, you can also refuse the setting of a cookie required for this - for example via a browser setting that generally deactivates the automatic setting of cookies. You can also deactivate cookies for conversion tracking by setting your browser so that cookies from the "www.googleadservices.com" domain are blocked. You can find Google's data protection instructions for conversion tracking under the following link: https://services.google.com/sitestats/de.html

8. Social Media Plugins

We use social plugins from social networks (e.g. Facebook, Twitter, Google+) on our website on the basis of Article 6 Paragraph 1 Clause 1 Letter f GDPR in order to make our company better known. The underlying advertising purpose is to be regarded as a legitimate interest within the meaning of the GDPR. Responsibility for data protection-compliant operation is to be guaranteed by their respective providers. We integrate these plugins using the so-called two-click method in order to protect visitors to our website in the best possible way.

a) Facebook

Social media plugins from Facebook are used on our website to make their use more personal. For this we use the "LIKE" or "SHARE" button. This is an offer from Facebook.

If you access a page on our website that contains such a plugin, your browser establishes a direct connection to the Facebook servers. The content of the plugin is transmitted directly from Facebook to your browser, which integrates it into the website.

By integrating the plugin, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook account or are not currently logged in to Facebook. This information (including your IP address) is transmitted directly from your browser to a Facebook server in the USA and stored there.

If you are logged into Facebook, Facebook can directly assign your visit to our website to your Facebook account. If you interact with the plugins, for example by pressing the "LIKE" or "SHARE" button, the corresponding information is also transmitted directly to a Facebook server and stored there. The information is also published on Facebook for everyone to see.

Facebook can use this information for advertising, market research and needs-based design of the Facebook pages. For this purpose, usage, interest and relationship profiles are created by Facebook, e.g. B. to evaluate your use of our website with regard to the advertisements displayed to you on Facebook, to inform other Facebook users about your activities on our website and to provide other services related to the use of Facebook.

If you do not want Facebook to associate the data collected through our website with your Facebook account, you must log out of Facebook before visiting my website.

The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as your rights in this regard and setting options for protecting your privacy can be found in the data protection notices, in particular the Facebook data guidelines, which you can view under the following link: https:// www.facebook.com/about/privacy/

b) Twitter

Plugins of the short message network of Twitter Inc. (Twitter) are integrated on our website. You can recognize the Twitter plugins (tweet button) by the Twitter logo on our site. You can find an overview of tweet buttons under this link on Twitter: https://dev.twitter.com/web/tweet-button

If you access a page on our website that contains such a plugin, a direct connection is established between your browser and the Twitter server. Twitter receives the information that you have visited our site with your IP address. If you click on the Twitter "tweet button" while you are logged into your Twitter account, you can link the content of our pages to your Twitter profile. This allows Twitter to associate your visit to our site with your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the data transmitted or how it is used by Twitter.

If you do not want Twitter to be able to assign your visit to our pages, please log out of your Twitter user account.

You can find more information on this in Twitter's privacy policy, which you can view here: https://twitter.com/de/privacy

c) Google "+1" button

Our website uses the "+1" button from the Google social network, which is operated by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043-1351, USA. The button is marked with a "+1".

The "+1" button is shorthand for "that's pretty cool" or "check out that". The button is not used to record your visits to the web.

If a web page of our website contains the "+1" button, your internet browser will load and display this button from the Google server. The website you visit on our website is automatically communicated to the Google server. When you display a +1 button, Google does not log your browsing history permanently, but only for a period of up to two weeks.

Google keeps this data about your visit for this period for system maintenance and troubleshooting purposes. However, this data is not structured according to individual profiles, usernames or URLs. This information is also not accessible to website publishers or advertisers. This information is only used for maintenance and troubleshooting in internal systems at Google. Your visit to a page with the +1 button will not be evaluated by Google in any other way.

There is no further evaluation of your visit to a website on our website with a "+1" button.

The +1 itself is a public process, meaning anyone doing a Google search or viewing content on the web that you +1 can potentially see that you +1d that content. Therefore, only give +1 if you are absolutely sure that you want to share this recommendation with the whole world.

A click on this +1 button serves as a recommendation for other users in Google's search results. You can publicly state that you like our website, that you approve of our website or that you can recommend our website. If you have registered for Google+ and are logged in, the +1 button will turn blue when you click it. Also, the +1 will be added to the +1 tab in your Google profile. On this tab you can manage your +1 and decide if you want to make the +1 tab public.

In order to save your +1 recommendation and make it publicly accessible, Google collects information about your recommended URL, your IP address and other browser-related information via your profile. If you withdraw your +1, this information will be deleted. All of your +1 recommendations are listed on the +1 tab in your profile.

Further information and the applicable data protection regulations of Google can be found at https://www.google.de/intl/de/policies/privacy/. Further information from Google on the Google +1 button can be found under the link https://developers.google.com/+/web/buttons-policy

9. Data subject rights

You have the right:

  • to request information about your personal data processed by us in accordance with Art. 15 GDPR. In particular, you can obtain information about the processing purposes, the category of personal data, the categories of recipients to whom your data was or will be disclosed, the planned storage period, the existence of a right to correction, deletion, restriction of processing or objection, the existence of a Right to complain, request the origin of your data if it was not collected from me, and the existence of automated decision-making including profiling and, if necessary, meaningful information about their details;
  • in accordance with Art. 16 GDPR, to immediately request the correction of incorrect or incomplete personal data stored by us;
  • According to Art. 17 GDPR, to request the deletion of your personal data stored by us, unless the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims is required;
  • pursuant to Art. 18 GDPR, to request the restriction of the processing of your personal data if you dispute the accuracy of the data, the processing is unlawful, but you refuse to delete it and we no longer need the data, but you use them to assert, exercise or defense of legal claims or you have objected to the processing pursuant to Art. 21 GDPR;
  • in accordance with Art. 20 GDPR, to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request transmission to another person responsible;
  • pursuant to Art. 7 Para. 3 GDPR, to revoke the consent you have given to us at any time. As a result, we are no longer allowed to continue the data processing based on this consent for the future and
  • to complain to a supervisory authority in accordance with Art. 77 GDPR. As a rule, you can contact the supervisory authority of your usual place of residence or work or our company headquarters.

10. Right to Object

If your personal data is processed on the basis of legitimate interests in accordance with Article 6 Paragraph 1 Clause 1 Letter f GDPR, you have the right to object to the processing of your personal data in accordance with Article 21 GDPR, provided that there are reasons for this, which arise from your particular situation or the objection is directed against direct advertising. In the latter case, you have a general right to object, which we will implement without specifying a particular situation.

If you would like to make use of your right of revocation or objection, an e-mail to: info@aPERLLER.de is sufficient

11. Data Security

When you visit our website, we use the widespread SSL (Secure Socket Layer) method in connection with the highest level of encryption supported by your browser. This is usually a 256-bit encryption. If your browser does not support 256-bit encryption, we use 128-bit v3 technology instead. You can tell whether an individual page of our website is being transmitted in encrypted form by the closed representation of the key or lock symbol in the lower status bar of your browser.

We also use appropriate technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or against unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.

12. Updating and changing this data protection declaration

This data protection declaration is currently valid and has the status of March 2018.

Due to the further development of our website and offers on it or due to changed legal or official requirements, it may become necessary to change this data protection declaration. The current data protection declaration can be accessed and printed out at any time on our website under the following link:

http://www.a Perlen.de/epages/61415986.sf/de_DE/?ObjectPath=/Shops/61415986/Categories/PrivacyPolicy

___________________________________________________________________________

1 Data protection authorities require the conclusion of an order data processing agreement for the permissible use of Google Analytics. A corresponding template is available from Google at http://www.google.com/analytics/terms/de.pdf.

 

Source: Sample data protection declaration created by attorney Andreas Gerstel (http://www.anwaltblog24.de/)

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